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Fredrik Sarnblad
Brands don’t talk; people talk.
Since my last post, I have changed both agencies and continents, moving from the black sheep agency, BBH in Singapore to the ‘Unbound’ agency, Mullen in Boston. But that’s not why I’m posting. This post was actually triggered by a Facebook update this morning in which I said: ”When you hear agencies talk about managing brands’ conversations on […]
Posted in: Planning-related
Simply Wonderful
November 15, 2011
The John Lewis Christmas ad 2011 is the most wonderful piece of film I have seen in a long time. Magical. Enough said.
Posted in: Planning-related
People are people, even in social media
November 13, 2011
In the Digital Life 2011 survey from TNS released recently, we learn that almost two thirds of Britons don’t want to interact with brands on social networks. The survey states that mountains of digital waste, from friendless Facebook accounts to microsites that no one visits are polluting the digital space. No surprises there. Most brands, […]
Posted in: Planning-related
Story Matters
October 27, 2010
Lately, it feels there’s been a resurgence of people in Adland talking about the importance of storytelling. We’re going back to basics, literally. I have no issues with this, I think this is great. What irritates me is people talking about it as if it’s groundbreaking stuff. It’s what it’s always been about, isn’t it? […]
Posted in: Planning-related
Say it with originality!
February 19, 2010
For those of you who don’t speak Swedish, my apologies in advance. Heinz Sweden and CP+B Europe have created this app which translates your status update or any (Swedish) message you would like to send to a friend into traditional, “old Swedish” – spelling and grammar from 1869. This was the year the Heinz Company […]
Posted in: Planning-related
Insight Before Execution – When The Magic Is In The Logic
January 22, 2010
From Droga5 Sydney comes this brilliant idea: “The VB Drinking Chip”. It’s a snack developed to compliment a chilled VB beer, making you drink more of it. It’s allegedly the “The best hot chip made for the best cold beer”. Anyone who buys a case of VB stubbies will receive a bag of the chips. […]
Posted in: Planning-related
“That’s one small step for a planner, one giant leap for Martell.”
December 2, 2009
I haven’t posted for a while, not since April to be specific. Mostly because I’ve been too busy. But also because I haven’t felt like it. And forcing myself would seem to defeat the object of why I started writing a blog in the first place. But today I felt like posting again. The reason […]
Posted in: Planning-related
Twitter Updates
- @johndodds Indeed you were. 2 hours ago
- @johndodds Case in point? Sure, there will be exceptions that prove the rule. But I would tend to agree with Mr. Russell. 2 hours ago
- "The whole problem with the world is that fools and fanatics are always so certain of themselves, but wiser men so full of doubts" B.Russell 2 hours ago
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Recent Posts
- Brands don’t talk; people talk.
- Simply Wonderful
- People are people, even in social media
- Story Matters
- Say it with originality!
- Insight Before Execution – When The Magic Is In The Logic
- “That’s one small step for a planner, one giant leap for Martell.”
- Buy an ad career on eBay!
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Disclaimer
The opinions expressed on this personal blog are my own and do not necessarily represent those of my employer.
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November 9, 2012
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