Feeling Is Believing

May 12, 2015


Volvo has just released another 4-minute film, and it has allegedly run in its entirety on Swedish television, all four minutes of it. Bravo #Volvo! This time the theme is about revisiting one’s roots in order to find a new beginning. Swedish DJ/Artist/Producer Avicii is the protagonist. This film, like the one before it, is underscored […]

Posted in: Planning-related

Brands don’t talk; people talk.

November 9, 2012


Since my last post, I have changed both agencies and continents, moving from the black sheep agency, BBH in Singapore to the ‘Unbound’ agency, Mullen in Boston. But that’s not why I’m posting. This post was actually triggered by a Facebook update this morning in which I said: “When you hear agencies talk about managing brands’ conversations on […]

Posted in: Planning-related

Simply Wonderful

November 15, 2011


The John Lewis Christmas ad 2011 is the most wonderful piece of film I have seen in a long time. Magical. Enough said.

Posted in: Planning-related

People are people, even in social media

November 13, 2011


In the Digital Life 2011 survey from TNS released recently, we learn that almost two thirds of Britons don’t want to interact with brands on social networks. The survey states that mountains of digital waste, from friendless Facebook accounts to microsites that no one visits are polluting the digital space. No surprises there. Most brands, […]

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Story Matters

October 27, 2010


Lately, it feels there’s been a resurgence of people in Adland talking about the importance of storytelling. We’re going back to basics, literally. I have no issues with this, I think this is great. What irritates me is people talking about it as if it’s groundbreaking stuff. It’s what it’s always been about, isn’t it? […]

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Say it with originality!

February 19, 2010


For those of you who don’t speak Swedish, my apologies in advance. Heinz Sweden and CP+B Europe have created this app which translates your status update or any (Swedish) message you would like to send to a friend into traditional, “old Swedish” – spelling and grammar from 1869. This was the year the Heinz Company […]

Posted in: Planning-related

Insight Before Execution – When The Magic Is In The Logic

January 22, 2010


From Droga5 Sydney comes this brilliant idea: “The VB Drinking Chip”. It’s a snack developed to compliment a chilled VB beer, making you drink more of it. It’s allegedly the “The best hot chip made for the best cold beer”. Anyone who buys a case of VB stubbies will receive a bag of the chips. […]

Posted in: Planning-related