Why?
I can’t work out whether this is a genuine statement from Hakuhodo or someone taking the piss. I found it in the latest issue of http://www.media.com.hk and fear it’s the former.
Who in their right mind would celebrate the creation of something named “THE BIG COLON” by taking out an ad in a magazine? Now, don’t get me wrong: I’m quite happy someone did because it made me smile.
This is a typical example of how a combination of agency hubris, myopia and talking vappous, indulgent nonsense invariably leads to a point where the agency starts to believe its own crap.
The question remains: why?
Posted in: Opinion
Charles Frith
December 14, 2008
I was a global account planning director or some such silly inflated title, for Hakuhodo in Hong Kong back in the day.
It’s ironic isn’t it that despite claiming to have a planning department they don’t even know that this sort of marketing babble speak nonsense is a throwback to the eighties. Somebody should talk about new trends to them.
fredrik sarnblad
December 14, 2008
Hi Charles. Yes, it is indeed a throwback. To the dark ages of marketing: 80’s or whatever. And I wouldn’t be surprised if Landor was involved. My feeling is that Rob wouldn’t be either. Ha!