Navel Gazing Going South. Literally.

Posted on December 13, 2008




I can’t work out whether this is a genuine statement from Hakuhodo or someone taking the piss. I found it in the latest issue of and fear it’s the former.

Who in their right mind would celebrate the creation of something named “THE BIG COLON” by taking out an ad in a magazine? Now, don’t get me wrong: I’m quite happy someone did because it made me smile.

This is a typical example of how a combination of agency hubris, myopia and talking vappous, indulgent nonsense invariably leads to a point where the agency starts to believe its own crap.

The question remains: why?

Posted in: Opinion