I can’t work out whether this is a genuine statement from Hakuhodo or someone taking the piss. I found it in the latest issue of http://www.media.com.hk and fear it’s the former.
Who in their right mind would celebrate the creation of something named “THE BIG COLON” by taking out an ad in a magazine? Now, don’t get me wrong: I’m quite happy someone did because it made me smile.
This is a typical example of how a combination of agency hubris, myopia and talking vappous, indulgent nonsense invariably leads to a point where the agency starts to believe its own crap.
The question remains: why?