Dangerous Theory

Posted on March 31, 2007

10


Courtesy of “genius at life”, Mr. Marcus Brown comes a word of caution as regards the use of theoretical models in the creative industry.  

“You can have someone’s eye out with a brand pyramid you know.”

So Let’s be careful out there. You can find this quote in its context on Mr. Rob Mortimer’s blog, The Ad-pit under Neinstein’s Theory of Advertivity.

gory-eye.jpg

Posted in: Planning-related