A truly fantastic client of ours here in Asia, Discovery Channel, is currently running a series in Europe and the US called Dirty Jobs. It’s literally about the dirtiest jobs around – jobs which for some people are equal to an honest day’s work. (So it’s not advertising)
The show features people who expose themselves to great danger and disgusting stenches to clean up toxic bird poop, dive for golf balls in alligator-infested waters or assist in the artificial insemination of horses. Fantastic stuff!
Stockholm agency Miami (and Zenith Media) are behind a campaign that includes outdoor, print and toilet paper (public toilets and pub/restaurant toilets). The specially printed toilet paper is also used for DM.
“The Media Is The Message”