Brand Attitude From Skins

Posted on November 29, 2006

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I really like the Aussie brand Skins latest campaign that’s currently running in the
UK. Apparently, Nike is considering taking legal actions to stop the campaign.  It’s not the blatant attack on Nike that I like about it, but how the message (We don’t pay athletes to wear our clothes. They pay us.) effectively sidelines the market leader by portraying Skins as a brand that’s at the very heart of authentic athletic performance…as opposed to “commercialised fashion sports”.

 

Posted in: Planning-related