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Fredrik Sarnblad
Buy an ad career on eBay!
Aspiring creatives dreaming about an advertising career in London (realizing they don’t have the required experience and qualifications) now have the opportunity to give their career a kick-start via eBay. It’s Craig Kind, a recent graduate from The Birmingham Institute of Art and Design, who’s auctioning a starter kit for lazy careerists with their hearts […]
Posted in: Planning-related
Storytelling for Humans
March 10, 2009
When good, old-fashioned TV storytelling is done well, it’s an incredibly powerful means for brands to forge bonds with their audiences. And as spirit brands, much like most categories these days, seem to be cutting down on their advertising spend, it makes a powerful leadership statement to raise one’s voice when everyone else is quiet. […]
Posted in: Planning-related
Logic or magic…how does the work work?
February 18, 2009
All of us harbour a theory about how advertising works because when asked, everyone has an opinion on what works and what doesn’t. But we’re not always aware what that theory really is and how it found its way into our heads. More often than not it is predicated on the assumption that people’s behaviour […]
Posted in: Planning-related
Pragmatic creativity beats the gloom…
February 5, 2009
If you haven’t drowned in panic-ridden articles, gloomy reports and presentations on what to do in the current economic downturn quite yet, you’ll find what Hyundai have done in the US a truly pragmatic and equally brilliant idea. It’s not an ad idea, but a marketing idea with the potential to truly disrupt the US […]
Posted in: Planning-related
Curiosity didn’t kill the cat. (It makes creativity happen.)
January 31, 2009
“In times of change, learners inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Eric Hoffer. Being a learner is an attitude. A wonderful one at that. The attitude of being learned on the other hand is possibly the most powerful creativity-killer in the ad […]
Posted in: Planning-related
Don’t miss the Good Ideas Salon London!
January 14, 2009
On 30th January 2009, PSFK will host a day long Good Ideas Salon in London in association with The Guardian newspaper. For the event, PSFK will curate a collection of their favourite forward-focused innovators and thought leaders to discuss ideas in the fields of arts & culture, collaboration, design, digital, marketing, mobile and youth. Check […]
Posted in: Planning-related
Her name is Annie…
December 29, 2008
This post has very little to do with communication, creativity, brands, planning and advertising. Nothing to be precise. But it does involve emotion. Lots of it. I’ve been very busy with work lately, which is the reason I haven’t updated this site more frequently. And I won’t write about any of the above until Jan […]
Posted in: Planning-related
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- Buy an ad career on eBay!
- Storytelling for Humans
- Logic or magic…how does the work work?
- Pragmatic creativity beats the gloom…
- Curiosity didn’t kill the cat. (It makes creativity happen.)
- Don’t miss the Good Ideas Salon London!
- Her name is Annie…
- Navel Gazing Going South. Literally.
Disclaimer
The opinions expressed on this personal blog are my own and do not necessarily represent those of my employer.
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April 19, 2009
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