Buy an ad career on eBay!

April 19, 2009

6

Aspiring creatives dreaming about an advertising career in London (realizing they don’t have the required experience and qualifications) now have the opportunity to give their career a kick-start via eBay. It’s Craig Kind, a recent graduate from The Birmingham Institute of Art and Design, who’s auctioning a starter kit for lazy careerists with their hearts […]

Posted in: Planning-related

Storytelling for Humans

March 10, 2009

6

When good, old-fashioned TV storytelling is done well, it’s an incredibly powerful means for brands to forge bonds with their audiences. And as spirit brands, much like most categories these days, seem to be cutting down on their advertising spend, it makes a powerful leadership statement to raise one’s voice when everyone else is quiet. […]

Posted in: Planning-related

Logic or magic…how does the work work?

February 18, 2009

16

All of us harbour a theory about how advertising works because when asked, everyone has an opinion on what works and what doesn’t. But we’re not always aware what that theory really is and how it found its way into our heads. More often than not it is predicated on the assumption that people’s behaviour […]

Posted in: Planning-related

Pragmatic creativity beats the gloom…

February 5, 2009

7

If you haven’t drowned in panic-ridden articles, gloomy reports and presentations on what to do in the current economic downturn quite yet, you’ll find what Hyundai have done in the US a truly pragmatic and equally brilliant idea. It’s not an ad idea, but a marketing idea with the potential to truly disrupt the US […]

Posted in: Planning-related

Curiosity didn’t kill the cat. (It makes creativity happen.)

January 31, 2009

5

“In times of change, learners inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Eric Hoffer. Being a learner is an attitude. A wonderful one at that. The attitude of being learned on the other hand is possibly the most powerful creativity-killer in the ad […]

Posted in: Planning-related

Her name is Annie…

December 29, 2008

6

This post has very little to do with communication, creativity, brands, planning and advertising. Nothing to be precise. But it does involve emotion. Lots of it. I’ve been very busy with work lately, which is the reason I haven’t updated this site more frequently. And I won’t write about any of the above until Jan […]

Posted in: Planning-related

Navel Gazing Going South. Literally.

December 13, 2008

2

Why? I can’t work out whether this is a genuine statement from Hakuhodo or someone taking the piss. I found it in the latest issue of http://www.media.com.hk and fear it’s the former. Who in their right mind would celebrate the creation of something named “THE BIG COLON” by taking out an ad in a magazine? […]

Posted in: Opinion
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