Navel Gazing Going South. Literally.

Posted on December 13, 2008

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hakuhodo28

Why?

I can’t work out whether this is a genuine statement from Hakuhodo or someone taking the piss. I found it in the latest issue of http://www.media.com.hk and fear it’s the former.

Who in their right mind would celebrate the creation of something named “THE BIG COLON” by taking out an ad in a magazine? Now, don’t get me wrong: I’m quite happy someone did because it made me smile.

This is a typical example of how a combination of agency hubris, myopia and talking vappous, indulgent nonsense invariably leads to a point where the agency starts to believe its own crap.

The question remains: why?

Posted in: Opinion