Why?
I can’t work out whether this is a genuine statement from Hakuhodo or someone taking the piss. I found it in the latest issue of www.media.com.hk and fear it’s the former.
Who in their right mind would celebrate the creation of something named “THE BIG COLON” by taking out an ad in a magazine? Now, don’t get me wrong: I’m quite happy someone did because it made me smile.
This is a typical example of how a combination of agency hubris, myopia and talking vappous, indulgent nonsense invariably leads to a point where the agency starts to believe its own crap.
The question remains: why?
December 14, 2008 at 4:58 AM
I was a global account planning director or some such silly inflated title, for Hakuhodo in Hong Kong back in the day.
It’s ironic isn’t it that despite claiming to have a planning department they don’t even know that this sort of marketing babble speak nonsense is a throwback to the eighties. Somebody should talk about new trends to them.
December 14, 2008 at 8:50 AM
Hi Charles. Yes, it is indeed a throwback. To the dark ages of marketing: 80’s or whatever. And I wouldn’t be surprised if Landor was involved. My feeling is that Rob wouldn’t be either. Ha!