Comments on: Clients of the world, use your judgment! http://fredriksarnblad.wordpress.com/2008/03/07/clients-of-the-world-use-your-judgment/ Fredrik Sarnblad Sat, 26 Dec 2009 02:04:19 +0000 http://wordpress.com/ hourly 1 By: Ekrem http://fredriksarnblad.wordpress.com/2008/03/07/clients-of-the-world-use-your-judgment/#comment-3214 Ekrem Thu, 19 Feb 2009 14:23:15 +0000 http://fredriksarnblad.wordpress.com/?p=191#comment-3214 One of my best artist friends showed me this art work and asked me what does it mean to me, The first I saw it I loved it and meant a lot to me, I couldn't expalin what it means to me, because I got very strange and confused feeling when I saw it, just like you love someone but don't want to see them, because they hurt you. It reminds me of lonlyness, and living the life with no love. It's just awesome work. One of my best artist friends showed me this art work and asked me what does it mean to me, The first I saw it I loved it and meant a lot to me, I couldn’t expalin what it means to me, because I got very strange and confused feeling when I saw it, just like you love someone but don’t want to see them, because they hurt you. It reminds me of lonlyness, and living the life with no love. It’s just awesome work.

]]> By: Rob http://fredriksarnblad.wordpress.com/2008/03/07/clients-of-the-world-use-your-judgment/#comment-3088 Rob Thu, 09 Oct 2008 10:14:51 +0000 http://fredriksarnblad.wordpress.com/?p=191#comment-3088 I sit on the naughty step! I sit on the naughty step!

]]> By: fredrik sarnblad http://fredriksarnblad.wordpress.com/2008/03/07/clients-of-the-world-use-your-judgment/#comment-3086 fredrik sarnblad Mon, 06 Oct 2008 16:40:26 +0000 http://fredriksarnblad.wordpress.com/?p=191#comment-3086 Jason, The Scream reflects both my frustrations with a lot of research practices out there, as well as the fear a majority of middle management have of breaking the conventions that are actually stopping their brands from achieving greatness. Rob, I know you've just 'divorced' Impact, which surely is a traumatic experience, but don't project your emotional trauma onto the new look of my blog. It's a fresh change. A well needed break from green...even if it's only temporary. ;-) Jason, The Scream reflects both my frustrations with a lot of research practices out there, as well as the fear a majority of middle management have of breaking the conventions that are actually stopping their brands from achieving greatness.

Rob, I know you’ve just ‘divorced’ Impact, which surely is a traumatic experience, but don’t project your emotional trauma onto the new look of my blog. It’s a fresh change. A well needed break from green…even if it’s only temporary. ;-)

]]> By: Rob http://fredriksarnblad.wordpress.com/2008/03/07/clients-of-the-world-use-your-judgment/#comment-3085 Rob Mon, 06 Oct 2008 15:10:28 +0000 http://fredriksarnblad.wordpress.com/?p=191#comment-3085 Change is good and all that - but can you go back to the old colour scheme, this feels yuck! :) Change is good and all that – but can you go back to the old colour scheme, this feels yuck! :)

]]> By: Jason Jacques http://fredriksarnblad.wordpress.com/2008/03/07/clients-of-the-world-use-your-judgment/#comment-3084 Jason Jacques Thu, 02 Oct 2008 12:35:56 +0000 http://fredriksarnblad.wordpress.com/?p=191#comment-3084 I was not expecting this profound conversation this morning. I was researching Munch and an 1890 painting I am looking at by a German Artist named Thomas Theodore Heine of a Prostitute standing on the corner of a cobble stone street and in the distance are the workers (the drones) going into the factory. There is a stream of blood running from the factory down the gutter of the street. The Prostitute is holding a bloody rag, as if her job is to cleanse the pain of these workers. It is interesting you have chosen The Scream as your image here. Are you screaming because the world oppresses creativity? Are you screaming because of the idiots they hired in that market pre-test video? By the way, the comment of liking anything with a chimp in it says a lot. And the black chick that wanted to give away the punch line with apple sewn on the uniforms of the ones who were oppressed and brainwashed away from the logo they would be wearing. Anyway, thank you. This was a good aside upon awakening. I was not expecting this profound conversation this morning. I was researching Munch and an 1890 painting I am looking at by a German Artist named Thomas Theodore Heine of a Prostitute standing on the corner of a cobble stone street and in the distance are the workers (the drones) going into the factory. There is a stream of blood running from the factory down the gutter of the street. The Prostitute is holding a bloody rag, as if her job is to cleanse the pain of these workers.

It is interesting you have chosen The Scream as your image here. Are you screaming because the world oppresses creativity? Are you screaming because of the idiots they hired in that market pre-test video? By the way, the comment of liking anything with a chimp in it says a lot. And the black chick that wanted to give away the punch line with apple sewn on the uniforms of the ones who were oppressed and brainwashed away from the logo they would be wearing.

Anyway, thank you. This was a good aside upon awakening.

]]> By: A man’s got to know his limitations… « Fredrik Sarnblad http://fredriksarnblad.wordpress.com/2008/03/07/clients-of-the-world-use-your-judgment/#comment-3016 A man’s got to know his limitations… « Fredrik Sarnblad Tue, 01 Apr 2008 13:30:16 +0000 http://fredriksarnblad.wordpress.com/?p=191#comment-3016 [...] This ‘experience’ reminded me of a quote that I came across when we pitched for the Sony APAC business in my previous agency. Not only is this quote music to my ears, but its also evidence of an understanding of the severe limitations of methodologies involving direct questions to people. I’ve previously touched on this here and here. [...] [...] This ‘experience’ reminded me of a quote that I came across when we pitched for the Sony APAC business in my previous agency. Not only is this quote music to my ears, but its also evidence of an understanding of the severe limitations of methodologies involving direct questions to people. I’ve previously touched on this here and here. [...]

]]> By: Rob http://fredriksarnblad.wordpress.com/2008/03/07/clients-of-the-world-use-your-judgment/#comment-2998 Rob Mon, 17 Mar 2008 23:44:20 +0000 http://fredriksarnblad.wordpress.com/?p=191#comment-2998 Yes ... go on ... let it out Yes … go on … let it out

]]> By: fredrik sarnblad http://fredriksarnblad.wordpress.com/2008/03/07/clients-of-the-world-use-your-judgment/#comment-2997 fredrik sarnblad Tue, 11 Mar 2008 14:34:50 +0000 http://fredriksarnblad.wordpress.com/?p=191#comment-2997 I couldn't agree more with you Rob. And I think this clip shows clear signs of this detrimental, literal approach too many research companies take in answering their clients' briefs. Also, there is often a complete lack of appreciation of the research contex; people [consumers] are asked questions about things in an environment which forces them to construct answers and stories that explain their behaviour in a highly rational way even though the actual behaviour is completely irrational. Need I go on? I couldn’t agree more with you Rob. And I think this clip shows clear signs of this detrimental, literal approach too many research companies take in answering their clients’ briefs. Also, there is often a complete lack of appreciation of the research contex; people [consumers] are asked questions about things in an environment which forces them to construct answers and stories that explain their behaviour in a highly rational way even though the actual behaviour is completely irrational. Need I go on?

]]> By: Rob http://fredriksarnblad.wordpress.com/2008/03/07/clients-of-the-world-use-your-judgment/#comment-2996 Rob Fri, 07 Mar 2008 15:02:53 +0000 http://fredriksarnblad.wordpress.com/?p=191#comment-2996 I think another major issue is that too many research companies are literal in the task they have been set by the client. Rather than truly explore the breadth and depth of issues - they literally get straight to the point and don't investigate with any level of depth so what you often get back is "They like it" or "They don't like it" with no clear understanding why people responded that way or what other implications/opportunities/possibilities could be explored. Of course not all researchers or clients are like this - but they have a moral obligation to find out the whole facts and issues without any sense of bias, because otherwise it makes a mockery of a truly powerful, liberating discipline. Liberating? Yep ... pity alot of the time research is conducted in a way that is more about 'containing'. I think another major issue is that too many research companies are literal in the task they have been set by the client.

Rather than truly explore the breadth and depth of issues – they literally get straight to the point and don’t investigate with any level of depth so what you often get back is “They like it” or “They don’t like it” with no clear understanding why people responded that way or what other implications/opportunities/possibilities could be explored.

Of course not all researchers or clients are like this – but they have a moral obligation to find out the whole facts and issues without any sense of bias, because otherwise it makes a mockery of a truly powerful, liberating discipline.

Liberating?

Yep … pity alot of the time research is conducted in a way that is more about ‘containing’.

]]> By: Charles Frith http://fredriksarnblad.wordpress.com/2008/03/07/clients-of-the-world-use-your-judgment/#comment-2995 Charles Frith Fri, 07 Mar 2008 04:39:57 +0000 http://fredriksarnblad.wordpress.com/?p=191#comment-2995 I've been kicking off on this one over here in the comments section Fred. Gauntlet has been thrown. http://tinyurl.com/2be5xz I’ve been kicking off on this one over here in the comments section Fred. Gauntlet has been thrown.

http://tinyurl.com/2be5xz

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