Comments on: Connecting What!? http://fredriksarnblad.wordpress.com/2007/10/01/165/ Fredrik Sarnblad Wed, 06 Jan 2010 14:16:33 +0000 http://wordpress.com/ hourly 1 By: Rob http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2565 Rob Thu, 18 Oct 2007 10:47:17 +0000 http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2565 My only worry is that while Nokia need their brand to have some emotional value in their communication [which WK can do in spades] what's really going to turn them around is more interms of creating social network technology - like iTunes did for iPod and Apple as a whole - elements that Nokia and WK are not exactly the greatest at. I hope I am wrong ... My only worry is that while Nokia need their brand to have some emotional value in their communication [which WK can do in spades] what’s really going to turn them around is more interms of creating social network technology – like iTunes did for iPod and Apple as a whole – elements that Nokia and WK are not exactly the greatest at. I hope I am wrong …

]]> By: fredrik sarnblad http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2562 fredrik sarnblad Wed, 17 Oct 2007 02:39:10 +0000 http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2562 Yes Neil, the difference between those "unremarkable anodyne ads" and this Nokia spot are almost nonexistent. It's as if the people who've made them think mobile phone users and business travelers are two different breeds of extraterrestrial freaks; creatures with a completely different perspective on life than us human beings. I beg to disagree with them. Yes Neil, the difference between those “unremarkable anodyne ads” and this Nokia spot are almost nonexistent. It’s as if the people who’ve made them think mobile phone users and business travelers are two different breeds of extraterrestrial freaks; creatures with a completely different perspective on life than us human beings. I beg to disagree with them.

]]> By: neilperkin http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2557 neilperkin Tue, 16 Oct 2007 16:20:56 +0000 http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2557 Great post Fred. When I saw the ad (before reading the post) it reminded me of one of those unremarkable, anodyne ads you get on CNN targeted at business travellers. Impersonal and a bit unreal. If anyone can sort this out I'd like to think W & K can. Their work is rarely short of character and relevance Great post Fred. When I saw the ad (before reading the post) it reminded me of one of those unremarkable, anodyne ads you get on CNN targeted at business travellers. Impersonal and a bit unreal. If anyone can sort this out I’d like to think W & K can. Their work is rarely short of character and relevance

]]> By: fredrik sarnblad http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2497 fredrik sarnblad Wed, 03 Oct 2007 23:14:40 +0000 http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2497 Absolutely Hari. And good point NP. Thanks Kaiser! Absolutely Hari. And good point NP. Thanks Kaiser!

]]> By: NP http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2493 NP Wed, 03 Oct 2007 08:50:39 +0000 http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2493 Well said Fred. I saw someone from Nokia speak over summer, spouting proper toss about deep and meaningful cultural trends - like you would here from a policy wonk. I just get the impression they have a pyramid of gurus that will stop the agency that does 'voice' being able to say anything at all. But on the other hand, someone would have said something similar about Honda.. Well said Fred. I saw someone from Nokia speak over summer, spouting proper toss about deep and meaningful cultural trends – like you would here from a policy wonk.
I just get the impression they have a pyramid of gurus that will stop the agency that does ‘voice’ being able to say anything at all. But on the other hand, someone would have said something similar about Honda..

]]> By: Hari http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2492 Hari Wed, 03 Oct 2007 04:28:29 +0000 http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2492 Good one mate. W+K does have a great challenge on its hands. And as you and me know from first hand experience, not many Asians know the real Asia or their people either, so people selection is going to be the most important factor in this being a successful case study for W+K. Good one mate. W+K does have a great challenge on its hands. And as you and me know from first hand experience, not many Asians know the real Asia or their people either, so people selection is going to be the most important factor in this being a successful case study for W+K.

]]> By: The Kaiser http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2485 The Kaiser Tue, 02 Oct 2007 08:39:13 +0000 http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2485 Excellent post Fred. Bloody brilliant. Excellent post Fred. Bloody brilliant.

]]> By: fredrik sarnblad http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2480 fredrik sarnblad Mon, 01 Oct 2007 20:11:55 +0000 http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2480 Yes, Angus, it's not exactly best in class, is it? Charles, I would be curious to hear some of your mobile phone-related ideas at some point. John, I wonder if you would have been able to make that call to The Samaritans in time before the men in white coats would have gotten to you. Yes, Angus, it’s not exactly best in class, is it?

Charles, I would be curious to hear some of your mobile phone-related ideas at some point.

John, I wonder if you would have been able to make that call to The Samaritans in time before the men in white coats would have gotten to you.

]]> By: John http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2478 John Mon, 01 Oct 2007 11:42:08 +0000 http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2478 If that was my future in my hand I think I'd be calling The Samaritans. If that was my future in my hand I think I’d be calling The Samaritans.

]]> By: Charles Frith http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2477 Charles Frith Mon, 01 Oct 2007 11:07:03 +0000 http://fredriksarnblad.wordpress.com/2007/10/01/165/#comment-2477 Yes, a great post. Really interesting some of the translations that you took us through because I've been giving some thought to the notion of what mobile phones and Nokia stand for, and the Chinese translations are closer to some ideas I've been mulling over than the occidental variety. More later mate. Yes, a great post. Really interesting some of the translations that you took us through because I’ve been giving some thought to the notion of what mobile phones and Nokia stand for, and the Chinese translations are closer to some ideas I’ve been mulling over than the occidental variety. More later mate.

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