Comments on: The Devil In The Detail http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/ Fredrik Sarnblad Fri, 13 Nov 2009 15:18:13 +0000 http://wordpress.com/ hourly 1 By: fredrik sarnblad http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-964 fredrik sarnblad Sun, 29 Apr 2007 15:01:31 +0000 http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-964 Age, your story suggests to me that blogging is improving planning as opposed to killing it, which has been a topic for debate lately. Age, your story suggests to me that blogging is improving planning as opposed to killing it, which has been a topic for debate lately.

]]> By: Age http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-955 Age Sun, 29 Apr 2007 01:59:21 +0000 http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-955 I love this post Fredrik. I must admit, in the short while I've been hanging out in our little blogging circle, I've really developed an eye for noticing (assessing) the "little details" in places/brands. I think it was Rob who first brought it to forefront of my attention when highlighting some similar work with Virgin. I love it now when I walk into a store (fashion or restaurants in particular) and there are so many subtle yet really effective little pieces of thinking in the most unlikely places. It's really great, and speaks volumes about how much people care about bringing their brand to life. I took some friends to Max Brenner chocolate the other week and they were blown away. I loved watching their reactions as they'd never been into a place with so much "brand personality". I wanted to demonstrate to them what people working in my (our) field really aim to do with our job. It turned having a hot chocolate into an real experience. I love this post Fredrik. I must admit, in the short while I’ve been hanging out in our little blogging circle, I’ve really developed an eye for noticing (assessing) the “little details” in places/brands. I think it was Rob who first brought it to forefront of my attention when highlighting some similar work with Virgin.

I love it now when I walk into a store (fashion or restaurants in particular) and there are so many subtle yet really effective little pieces of thinking in the most unlikely places. It’s really great, and speaks volumes about how much people care about bringing their brand to life.

I took some friends to Max Brenner chocolate the other week and they were blown away. I loved watching their reactions as they’d never been into a place with so much “brand personality”. I wanted to demonstrate to them what people working in my (our) field really aim to do with our job. It turned having a hot chocolate into an real experience.

]]> By: NP http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-930 NP Thu, 26 Apr 2007 15:12:55 +0000 http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-930 Wish I was rich enough to buy shoes JUST IN CASE it snows. Wish I was rich enough to buy shoes JUST IN CASE it snows.

]]> By: fredrik sarnblad http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-929 fredrik sarnblad Thu, 26 Apr 2007 14:21:34 +0000 http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-929 I second that Lauren. Emphatically. I second that Lauren. Emphatically.

]]> By: lauren http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-927 lauren Thu, 26 Apr 2007 12:00:23 +0000 http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-927 i happily stand corrected. and although i still think birkenstocks are a dubious choice of shoe in general, i CATEGORICALLY support them as the couture du jour for this particular wedding. i happily stand corrected. and although i still think birkenstocks are a dubious choice of shoe in general, i CATEGORICALLY support them as the couture du jour for this particular wedding.

]]> By: fredrik sarnblad http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-926 fredrik sarnblad Thu, 26 Apr 2007 10:26:05 +0000 http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-926 The definitive answer. The definitive answer.

]]> By: Rob http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-925 Rob Thu, 26 Apr 2007 10:24:36 +0000 http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-925 Can I point out that I will CATEGORICALLY be wearing camo-Birkenstocks when I get married ... and not only does Jill know, she encouraged it. [Then she'll be in bling-Birkies so there you go!] Can I point out that I will CATEGORICALLY be wearing camo-Birkenstocks when I get married … and not only does Jill know, she encouraged it.

[Then she'll be in bling-Birkies so there you go!]

]]> By: fredrik sarnblad http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-924 fredrik sarnblad Thu, 26 Apr 2007 10:07:35 +0000 http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-924 Lauren, Rob isn't a man of compromise by any stretch of the imagination (we know that), but on the wedding shoe issue, I think you may just be right. On second thought though, I still think that Rob and Jill want to "be themselves" on that very special day, even if it means Birkies and naked toes. Lauren, Rob isn’t a man of compromise by any stretch of the imagination (we know that), but on the wedding shoe issue, I think you may just be right. On second thought though, I still think that Rob and Jill want to “be themselves” on that very special day, even if it means Birkies and naked toes.

]]> By: lauren http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-923 lauren Thu, 26 Apr 2007 09:50:49 +0000 http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-923 i bet those converse are rob's wedding shoes 'cos jill wouldn't let him wear the birkenstocks - and the cons were a compromise... ha! i bet those converse are rob’s wedding shoes ‘cos jill wouldn’t let him wear the birkenstocks – and the cons were a compromise… ha!

]]> By: fredrik sarnblad http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-922 fredrik sarnblad Thu, 26 Apr 2007 08:18:04 +0000 http://fredriksarnblad.wordpress.com/2007/04/25/every-little-helps/#comment-922 They may be out of fashion by the time that happens. But then again, would that really matter to you? They may be out of fashion by the time that happens. But then again, would that really matter to you?

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