In conjunction with my morning/evening showers, my mind has repetitively been occupied by a big ‘why’ for a quite some time. The reason is in the picture above.
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I appreciate things get lost in translation sometimes and that certain words carry different meanings in different languages, which explains why marketing messages don’t always travel well. But still, I am wondering why a textile manufacturer in Indonesia would choose the beaver of all the creatures on this planet to represent its new towel line, given this animal/word is unlikely to evoke entirely literal associations in English-speaking markets. Why?
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What you may be asking yourself now is what this towel and 10 or so identical ones are doing in my home in the first place. I’m afraid I don’t have a good answer to that question.
