Comments on: Goodbye Innovation http://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/ Fredrik Sarnblad Fri, 13 Nov 2009 15:18:13 +0000 http://wordpress.com/ hourly 1 By: MisEntropy http://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-3077 MisEntropy Tue, 09 Sep 2008 14:36:03 +0000 https://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-3077 <strong>A Whitepaper outlining an Ad Pre-Testing model based on Prediction Markets...</strong> A long while ago, Leland Maschmeyer (posting at his erstwhile blog 'Whistle Through Your Comb') had put forth the idea of prediction markets substituting for advertising pre-testing. As a self-confessed believer of prediction markets-for-everything, ... A Whitepaper outlining an Ad Pre-Testing model based on Prediction Markets…

A long while ago, Leland Maschmeyer (posting at his erstwhile blog ‘Whistle Through Your Comb’) had put forth the idea of prediction markets substituting for advertising pre-testing. As a self-confessed believer of prediction markets-for-everything, …

]]> By: Lethal Research « Fredrik Sarnblad http://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-3061 Lethal Research « Fredrik Sarnblad Fri, 08 Aug 2008 10:50:23 +0000 https://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-3061 [...] posted on the misuse of ‘research’ before and maintain my position: copious amounts of money is poured into research predicated on [...] [...] posted on the misuse of ‘research’ before and maintain my position: copious amounts of money is poured into research predicated on [...]

]]> By: Rob http://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-3054 Rob Sun, 22 Jun 2008 23:38:57 +0000 https://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-3054 What did the emails say Gary ... and reading between the lines, how much was down to 'simplicity' and 'price'? What did the emails say Gary … and reading between the lines, how much was down to ’simplicity’ and ‘price’?

]]> By: Gary Schirr http://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-3053 Gary Schirr Fri, 20 Jun 2008 13:31:46 +0000 https://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-3053 In my blog yesterday, I asked readers why their organizations continue to use focus groups despite 40 years of research that shows that group interaction kills ideas and kills the most creative ideas. I have one comment and five emails so far. Does someone on this site have reasons for using the group-think tools despite idea-killing? In my blog yesterday, I asked readers why their organizations continue to use focus groups despite 40 years of research that shows that group interaction kills ideas and kills the most creative ideas. I have one comment and five emails so far. Does someone on this site have reasons for using the group-think tools despite idea-killing?

]]> By: fredrik sarnblad http://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-3042 fredrik sarnblad Fri, 06 Jun 2008 02:21:55 +0000 https://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-3042 Will check out your post Gary. Freddy Krueger sounds like an interesting analogy. Good to have you here. Will check out your post Gary. Freddy Krueger sounds like an interesting analogy. Good to have you here.

]]> By: Gary Schirr http://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-3041 Gary Schirr Thu, 05 Jun 2008 14:27:05 +0000 https://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-3041 For forty years research has shown that groupthink techniques like focus groups and brainstorming kill ideas and kill the most creative ideas. (For example see "Voice of the Customer") Yet they won't die -- people keep using them. In a recent post in my blog I compared this techniques to Freddy Krueger... For forty years research has shown that groupthink techniques like focus groups and brainstorming kill ideas and kill the most creative ideas. (For example see “Voice of the Customer”) Yet they won’t die — people keep using them.

In a recent post in my blog I compared this techniques to Freddy Krueger…

]]> By: A man’s got to know his limitations… « Fredrik Sarnblad http://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-3017 A man’s got to know his limitations… « Fredrik Sarnblad Tue, 01 Apr 2008 13:35:25 +0000 https://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-3017 [...] of methodologies involving direct questions to people. I’ve previously touched on this here and [...] [...] of methodologies involving direct questions to people. I’ve previously touched on this here and [...]

]]> By: Clients of the world, use your judgment! « Fredrik Sarnblad http://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-2994 Clients of the world, use your judgment! « Fredrik Sarnblad Fri, 07 Mar 2008 02:26:21 +0000 https://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-2994 [...] Don’t get me wrong, research can be a wonderful insight source if it’s conducted intelligently. However, I find ‘pre-testing’ in most shapes and forms directly detrimental to original ideas and creativity. And I’ve yet to work with a research company that has managed to get me to rethink my position on this topic. More about my position here. [...] [...] Don’t get me wrong, research can be a wonderful insight source if it’s conducted intelligently. However, I find ‘pre-testing’ in most shapes and forms directly detrimental to original ideas and creativity. And I’ve yet to work with a research company that has managed to get me to rethink my position on this topic. More about my position here. [...]

]]> By: Rob @ Cynic http://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-1925 Rob @ Cynic Sun, 15 Jul 2007 23:47:42 +0000 https://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-1925 Fred ... this albeit brilliant, paper has had more 'use' out of it than almost everything we've done put together. Time for you to do another one to last us the next 6 months, ha! Fred … this albeit brilliant, paper has had more ‘use’ out of it than almost everything we’ve done put together.

Time for you to do another one to last us the next 6 months, ha!

]]> By: marc english http://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-1924 marc english Sun, 15 Jul 2007 19:50:57 +0000 https://fredriksarnblad.wordpress.com/2006/05/09/goodbye-innovation/#comment-1924 fredrik, if you happen to be in touch with victoria, pass along my greetings. thanx. marc p.s. ...nice article. fredrik, if you happen to be in touch with victoria, pass along my greetings. thanx.
marc
p.s. …nice article.

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